Elementor vs Divi Builder: A Comparison of Popular WordPress Page Builders


When it comes to building websites on WordPress, having a powerful page builder can greatly enhance your design and development capabilities. Elementor and Divi Builder are two of the most popular page builders in the WordPress ecosystem. In this article, we will compare and contrast these two tools, Elementor highlighting their features, ease of use, customization options, and performance to help you make an informed decision for your website. 

Winner: Elementor has a lower entry point for its pro version, making it more cost-effective for single-site users. 


Divi Builder 

Features  Features 
  • Drag-and-drop interface for easy content creation.
  • A vast library of pre-designed templates and blocks.
  • Advanced styling options, including gradient backgrounds, parallax effects, and custom CSS.
  • Inline editing for convenient content updates.
  • WooCommerce integration for building e-commerce sites.
  • Intuitive front-end editing with real-time visual feedback.
  • Extensive library of layout templates and modules.
  • Advanced customization settings, such as custom CSS control and responsive editing.
  • Built-in split testing for optimizing page performance.
  • Seamless integration with other Elegant Themes products.
Ease of Use  Ease of Use 
  • User-friendly interface with a smooth drag-and-drop experience. 
  • Quick and easy setup process. 
  • Comprehensive documentation and tutorials available. 
  • Beginner-friendly with a shallow learning curve. 
  • Intuitive and easy-to-use interface with a familiar WordPress design. 
  • Step-by-step tour guide for new users. 
  • In-depth documentation and video tutorials provided. 
  • Suitable for both beginners and experienced users. 
Customization Options  Customization Options 
  • Extensive widget library with various content elements and third-party add-ons. 
  • Global widgets and styles for consistent design across multiple pages. 
  • Custom breakpoints for responsive design. 
  • Dynamic content integration using dynamic tags and custom fields. 
  • Developer-friendly with hooks and filters for advanced customization. 
  • Comprehensive collection of modules and advanced design options. 
  • Global elements for easy site-wide updates. 
  • Custom CSS control for fine-tuning design details. 
  • Extensible functionality through hooks and filters. 
  • Option to save and import custom layouts and settings. 
Performance  Performance 
  • Lightweight codebase for faster loading times. 
  • Asset optimization options, such as CSS and JavaScript minification. 
  • Inline element rendering for improved performance. 
  • Compatibility with popular caching and optimization plugins. 
  • Regular updates and bug fixes for enhanced stability. 
  • Efficient codebase for optimized performance. 
  • File and database caching for faster loading. 
  • Built-in lazy loading for images and videos. 
  • Seamless integration with caching 
Cost  Cost 
  • Elementor offers both a free version and a paid version (Elementor Pro). The free version provides essential features, while Elementor Pro unlocks advanced functionalities, premium templates, and support. The pricing for Elementor Pro starts at $49/year for a single website. 
  • Divi Builder is part of the Elegant Themes membership, which includes access to Divi Builder, Divi Theme, Extra Theme, Bloom, and Monarch plugins. The membership costs $89/year or $249 for a lifetime license, granting unlimited use on unlimited websites. 
Optimization  Optimization 
  • Elementor has a lightweight codebase and optimized assets for faster page loading times. 
  • It offers features like minification of CSS and JavaScript to reduce file sizes and improve performance. 
  • Elementor also integrates seamlessly with popular caching and optimization plugins, allowing further optimization possibilities. 
  • Divi Builder is known for its efficient codebase and file and database caching, resulting in optimized loading times. 
  • It incorporates lazy loading for images and videos, allowing faster initial page rendering. 
  • Similar to Elementor, Divi Builder can be used alongside caching plugins to enhance optimization. 
  • Elementor provides built-in SEO features, such as meta tags, canonical URLs, and schema markup. 
  • It offers integration with popular SEO plugins like Yoast SEO, allowing for enhanced optimization. 
  • Elementor’s codebase is clean and follows best practices, contributing to SEO-friendly websites. 
  • Divi Builder also offers basic SEO settings, including meta tags and canonical URLs. 
  • It can be used alongside SEO plugins for additional optimization capabilities. 
  • Divi Builder follows SEO best practices, ensuring search engine-friendly websites. 


Both Elementor and Divi Builder are powerful WordPress page builders with their unique strengths. Considering cost, optimization, ease of use, and SEO, the choice ultimately depends on your specific needs and preferences. If cost is a significant factor, Elementor’s lower entry price may be appealing.Elementor However, if you prefer an all-inclusive membership with multiple products, Divi Builder’s Elegant Themes membership might be a better fit. Regardless of your choice, both builders provide excellent tools to create stunning and optimized websites. 

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